As an HR consultant, you know how competitive the industry can be. And standing out online might feel overwhelming, but there’s a simple way to make your marketing efforts go further: repurposing content.

Creating long-form content—like blogs, podcasts, or in-depth LinkedIn articles—might sound like a lot of work. And let’s be honest, it does take effort. But when done right, it becomes your marketing powerhouse, helping you attract the right clients and build trust in your expertise. So let’s explore why this matters and how to make it work for you.

Why Long-Form Content is Essential for HR Consultants

Think of your long-form content as a big, solid rock dropped into a pond. It creates a splash and sends ripples everywhere. Those ripples? That’s your repurposed content—LinkedIn posts, Instagram stories, emails, or even YouTube shorts.

Here’s why investing in long-form content is worth it:

1. Build Trust and Authority: Long-form content proves your expertise. Your audience can see you know your stuff, and that builds confidence in your services.
2. Attract the Right Clients: If you specialise in HR for accountants or non-profits, long-form content helps you address their unique challenges. It makes your ideal clients feel like you’re speaking directly to them.
3. Become a Go-To Recommendation: When someone needs an HR consultant, they’re more likely to share your insightful blog or podcast rather than a quick social media post. Long-form content sticks in people’s minds.

How to Repurpose Content Effectively

The beauty of long-form content is how easily it can be repurposed. Here are five actionable ways to do it:

1. Pull Out Quotes: Take key points or quotes and turn them into social media posts, carousels, or infographics. Tools like Canva can make this process simple.
2. Create Short Videos: Turn sections of your blog or podcast into short, engaging videos for Instagram Reels, LinkedIn, or Facebook.
3. Write an Email: Share insights from your content in an email to your audience, linking back to the full piece for more details.
4. Turn It Into a LinkedIn Post: Summarise your long-form content in a thoughtful LinkedIn post, adding personal insights to make it relatable.
5. Build a Carousel: Use platforms like LinkedIn or Instagram to share key takeaways in a swipeable carousel format.

Crafting a Content Strategy That Works

Content without strategy is just noise. To make your repurposing efforts count, focus on these essentials:

• Identify Your Content Pillars: Choose three to four topics you want to be known for, such as employee engagement, compliance, or HR tech. These become the foundation of your content strategy.
• Speak to Your Audience’s Needs: Your content should directly address the pain points of your target audience. If you work with accountants, focus on their specific HR challenges instead of general HR topics.
• Stay Consistent: Whether you post once a week or twice a month, commit to a schedule you can maintain. Regular, high-quality content builds trust and keeps you top of mind.

Start Repurposing Today

The content you’ve already created is a goldmine. Revisit your best blogs, podcasts, or videos and think about how you can repurpose them. Then, plan your next piece of long-form content with repurposing in mind from the start.

Want to dive deeper into repurposing content for HR consultants? Listen to my latest podcast episode featuring Shelly Terry, where we break it all down step by step.

🎧 Click here to listen now!

Or, if you’d like personalised advice on creating a content strategy that works for you, grab a power hour with me to discuss your unique goals in detail.