Take control of where your next HR consultancy client comes from
Build a simple, joined-up marketing and sales system—your 3 Phase Pipeline—that helps you connect with the right people, capture their interest and convert that interest into clients.
That way you can stop relying on referrals, networking and random bursts of LinkedIn activity to grow your consultancy
Are you an invisible expert?
You know you’re good at the HR work and your existing clients probably know it too.
But everyone else may not see enough of your expertise or have a clear enough route from discovering you to becoming a client.
And without a proper system, it’s easy to end up:
Posting on LinkedIn without it ever generating anything
Attending networking events and hoping something comes from them
Relying on referrals that arrive when they arrive
Accepting the wrong work or charging less than you should
Trying a burst of random marketing whenever client work goes quiet
The problem isn’t that you aren’t doing enough.
It’s that those activities haven’t been joined together into a system you can control.
You don’t need more random marketing. You need a pipeline.
Most HR consultants don’t have a marketing-effort problem. They have a marketing-system problem.
LinkedIn, networking, email, referrals and direct outreach can all generate business. But only when they’re connected to a clear process that turns attention into leads, conversations and clients.
That process is your
3 Phase Pipeline:
Connect
Get clear about who you want to reach, what they care about and how you’ll consistently get their attention.
Capture
Give interested people a reason to identify themselves, so they become a lead you can follow up with—not another anonymous LinkedIn viewer or website visitor.
Convert
Turn the right leads into conversations, sales opportunities and paying clients.
Nurture running throughout the pipeline
Helping you remain visible, build trust and stay front of mind until someone is ready to act.
When all three phases are connected, you can measure what’s happening, find the gaps and improve the results
That's how you stop winging it and start taking control of where your next client comes from.
A joined-up system
- Create attention for a clear reason
- Use several deliberate sources of leads
- Follow a repeatable process
- Use data to identify the right action
Random activity
- Post and hope
- Wait for referrals
- Start from scratch each month
- Guess what to do next
Do you have a pipeline—or just marketing activities?
Posting on LinkedIn, attending networking events and relying on referrals may keep you busy.
But are those activities connected to a clear process that consistently turns attention into leads, conversations and clients?
Take the short 3 Phase Pipeline Scorecard to discover what you already have in place, what may be missing and where to focus next if you want greater control over where your leads and clients come from.
Free, practical and designed specifically for independent HR consultants
What HR Consultants are Saying
In our session, we nailed my niche and mapped practical steps for my website, ads and long-term goals. I left with direction I could implement immediately.
What I value most is Nick’s direct, honest approach and the ongoing support that keeps you focused on building something sustainable and profitable.
He understood exactly what I needed, took control of the process, and made it easy for me to focus on my own work with minimal input. A fantastic result and a great experience.
He demystified key marketing principles, made the process manageable, and provided consistent, focused support tailored to my niche.
Clear, practical guidance for a solo HR consultant.
I’m in a much better place now than before we worked together.
See what I'm offering HR consultants this month
Each month, I offer HR consultants a free opportunity to get practical help with their marketing, sales or business.
It could be a live event, an audit, a consultation or something completely different. Whatever the format, the aim is to help you strengthen your pipeline, take more control of your business and avoid wasting time on random activities that lead nowhere.
See what’s currently available and whether it could help you
Want a practical guide you can start using today?
The Complete Guide to Building a £70K HR Consultancy gives you a straightforward framework for attracting, winning and keeping the right clients.
The title refers to £70K, but the principles aren’t capped at £70K. Whether you’re working towards that figure or want to grow well beyond it, the same foundations of positioning, lead generation and sales still apply.
Inside, you'll discover how to:
- Decide who you want to work with
- Package your expertise into an Offer people understand
- Generate leads without becoming dependent on one channel
- Turn interest into appointments and paying clients
- Sell your services without becoming pushy
- Charge sensible fees and protect your time
- Build a calmer, more predictable consultancy
Immediate access to the digital book and bonuses.
Marketing and sales support built specifically for HR consultants
I’m Nick Poninski, author of The Complete Guide to Building a £70K HR Consultancy and host of Marketing Made Easy for HR Consultants.
I help independent HR consultants build a 3 Phase Pipeline so they can take control of where their leads and clients come from.
My advice is direct, practical and based on your actual situation. You won’t automatically be told to post more, network harder or copy whichever tactic happens to be fashionable this week.
The goal is to identify what your consultancy needs – and build it in the right order.
Have a question or want to start a conversation? Send me a message on LinkedIn.
Conversations with business leaders
I’ve had the opportunity to meet and learn from entrepreneurs and business leaders across marketing, sales and business growth.
Want expert help building your consultancy?
Whether you need help solving one immediate problem, ongoing guidance or a marketing and sales strategist working closely with you, choose the level of support that suits you.
Power Hour Strategy Session
Solve one specific problem
Success Squad
Build your pipeline with ongoing support
Fastlane Formula
Build your pipeline with your own marketing and sales strategist
Marketing Made Easy for HR Consultants
Practical conversations about building and improving every part of your 3 Phase Pipeline—from connecting with the right people and capturing leads to converting clients and nurturing the relationships in between.
Explore more than 100 episodes for straightforward ideas you can apply to your business—without adding another pile of random tactics to your to-do list.
Ready to take more control of where your next client comes from?
Start by finding out whether you have all three phases of your pipeline in place—and what may be missing.
Take the free 3 Phase Pipeline Scorecard and discover where to focus next.
Check out this month’s free opportunity to get practical help with building a stronger, more profitable HR consultancy.
The subject and format change. See what’s currently available and whether it could help you.
Frequently Asked Questions
What can you help me with?
I help independent HR consultants build a 3 Phase Pipeline: a simple, joined-up process for connecting with the right people, capturing their interest and converting that interest into paying clients.
That can include getting clear about your target market, strengthening your Offer, generating leads, creating campaigns, improving your sales process and connecting everything into a client-grabbing system you can measure and improve.
How can I get your help?
Start with the free 3 Phase Pipeline Scorecard to identify what you already have in place, what may be missing and where to focus next.
You can also check out this month’s free offer or get immediate access to my book. If you want more direct support, you can book a Power Hour Strategy Session, join the Success Squad or work closely with me through Fastlane Formula.
The right option depends on whether you want help with one problem, ongoing group support or your own marketing and sales strategist.
Where should I start?
Take the free 3 Phase Pipeline Scorecard. It’s the quickest way to understand the current gaps in your pipeline and what to work on next.
If you’d prefer to start with practical help, check out this month’s free offer. Or, if you want to begin learning immediately and work through the ideas independently, explore The Complete Guide to Building a £70K HR Consultancy book.
Do you only work with HR consultants?
Most of my work, resources and programmes are designed specifically for independent HR consultants.
That being said, if you’re not an HR consultant but want to work with me, send me a message on LinkedIn and let’s see whether I can help. No promises, though.
What is this 3 phase pipeline you keep talking about?
The 3 Phase Pipeline is a simple, joined-up marketing and sales system that helps you:
- Connect with the right people and get their attention
- Capture their interest so they become leads you can follow up with
- Convert the right leads into conversations and paying clients
- With Nurture running throughout the entire pipeline journey to help build trust and remain visible until someone is ready to act.
You can use LinkedIn, networking, referrals, email, advertising or direct outreach within your pipeline. The important thing is that these activities work together as part of a process you can measure and improve.
That’s what helps you take greater control of where your leads and clients come from.
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