If you’re an HR Consultant looking for a creative way to win high-paying clients, have you considered lumpy mail? It’s not just another marketing tactic—it’s a game-changer for reaching clients who might otherwise ignore your emails and calls.

What is Lumpy Mail?

Lumpy mail is physical, attention-grabbing mail that stands out from the pile of dull envelopes and boring brochures. It could be anything from a box of goodies to a personalised calendar. Because it’s tangible and unexpected, lumpy mail grabs attention and sparks curiosity—the perfect icebreaker for starting conversations with potential clients.

Why Lumpy Mail Tactics Work for HR Consultants

So, why should you use lumpy mail tactics for HR Consultants in your marketing? Here are a few reasons:

1. It Gets Noticed: Unlike emails that get buried in inboxes, lumpy mail is hard to ignore.
2. It Feels Personal: A thoughtfully designed package shows effort and makes the recipient feel valued.
3. It Opens Doors: When done well, lumpy mail can lead to conversations with high-paying clients who appreciate creativity and bold approaches.

Examples of Lumpy Mail Tactics for HR Consultants

Not sure what to send? Here are a few ideas to inspire you:

• Goodie Packages: Send a mix of small items with a theme. For example, a packet of seeds with a note saying, “Let’s grow your business together.” Or, include some sweets and write, “We’ve got a sweet deal for you.”
• Personalised Calendars: Create a calendar with useful tips for improving employee retention, alongside pictures that highlight your services. This not only adds value but keeps you in their mind year-round.
• Puzzles or Games: A Rubik’s cube with tips or success stories on each face can be fun and engaging. Add a QR code linking to a video where you help solve it, subtly showcasing your expertise.

How to Create a Successful Lumpy Mail Campaign

Because lumpy mail is more costly than other methods, it’s crucial to plan carefully. Here’s how to do it:

1. Choose the Right Clients: Focus on high-value prospects who can afford your services and genuinely need your expertise.
2. Tailor Your Message: Personalisation is key. Use the recipient’s name, company details, and references to their challenges.
3. Select Attention-Grabbing Items: Pick items that align with your message and are memorable. Make sure they’re professionally packaged.
4. Include a Clear Call to Action: What do you want them to do next? Whether it’s booking a call or visiting your website, make the steps simple and enticing.
5. Follow Up: Don’t let your effort go to waste. Reach out after sending your lumpy mail to keep the conversation going.

Integrate Lumpy Mail into Your Marketing Strategy

Lumpy mail tactics for HR Consultants shouldn’t stand alone. So, include them as part of a broader marketing strategy. Share your campaign on LinkedIn or in your newsletter to spark curiosity and show your creativity to other leads. This way, even if one target doesn’t respond, you’ve showcased your approach to a wider audience.

Is Lumpy Mail Worth It?

Yes, lumpy mail tactics for HR Consultants can be expensive. But because they grab attention like few other tactics can, they’re often worth the investment. So long as you focus on quality over quantity and aim for the right clients, lumpy mail tactics can deliver impressive results.

What Help With Your Lumpy Mail Campaign?

If you’re ready to learn more tactics like this and truly elevate your HR Consultancy, grab a copy of my book, How to Land Your Dream Client. It’s packed with actionable strategies to help you build the business you’ve always wanted.