Getting your HR Consultancy noticed isn’t just about marketing tricks or clever ads. There’s one thing you can do that can truly transform your business—and surprisingly, most people shy away from it.
What is this one thing?
Write a book detailing your Signature Offer.
If you’ve never heard of a Signature Offer before, don’t worry. It’s a simple concept, and it’s the foundation for building a business that stands out and thrives. Let’s break it down.
What Is a Signature Offer?
Your Signature Offer is the service or solution you deliver best—the one thing your clients need most and that you excel at providing.
For example, my first Signature Offer was helping coaches and course creators generate leads and sales using Facebook ads. Here’s how it worked:
- Prospective clients would click on an ad, download a free resource (lead magnet), and provide their email.
- Then, they’d receive a series of emails designed to encourage them to buy a paid version of the lead magnet.
- All of this led to a sales page that sealed the deal.
It wasn’t revolutionary, but it worked because I was known for delivering real results.
So, what’s your Signature Offer? Maybe you’re an expert in workplace mediation, or you’re brilliant at creating HR strategies for scaling businesses. Whatever it is, it’s time to write about it.
Why Writing a Book Will Get Your HR Consultancy Noticed
There are three big reasons why writing a book is one of the smartest moves you can make as an HR consultant:
1. A Book Is an Inexpensive Way to Turn Leads Into Clients
Getting someone to commit to a high-ticket service is tough, especially if they don’t already know or trust you. A book solves this problem by offering an affordable entry point to your expertise.
For example, persuading someone to buy a £4.97 book is far easier than getting them to invest £4,997 in your services upfront. And once they’ve read your book, they’re primed to take the next step.
2. Readers Make the Best Clients
Readers aren’t just leads—they’re invested in you. By the time someone finishes your book:
- They’ve already spent money on your expertise.
- They’ve begun to trust you because they’ve seen the value you provide.
- They’ve gained insights into your methods, making them more likely to want your help implementing them.
And because book readers are often intelligent, thoughtful, and driven, they tend to be easier to work with. They value your expertise and are less likely to haggle or hesitate.
3. A Book Positions You as an Expert
Who writes books? Experts.
When you write a book about your Signature Offer, you automatically position yourself as the go-to authority in your niche. It signals that you know your stuff, and it helps people trust that you’re the right person to solve their problems.
How to Write a Book About Your Signature Offer
Writing a book might feel daunting, but it doesn’t have to be. Here are three essential elements to include:
- A Clear Theme
Your book should have one main idea that runs through it. For example, my book How to Land Your Dream Client is all about helping HR consultants land their dream clients. - Minimal Sales Pitching
Readers hate books that feel like one long advertisement. Instead, focus on delivering value. Include a couple of CTAs (e.g., one at the start and one at the end), but let your expertise shine. - Practical Activities
Help your readers take action by including activities or exercises they can do. This proves you’re genuinely invested in their success and increases their likelihood of wanting to work with you.
What Should You Do Next?
If you’re serious about getting your HR Consultancy noticed, it’s time to decide: will you write your own book?
- If yes, start by brainstorming your Signature Offer and outlining the key points you want to share.
- If no, consider hiring a ghostwriter or using tools like ChatGPT to help you get started.
Writing a book takes effort, but the rewards are worth it. You’ll attract more clients, better clients, and cement your reputation as an expert in your field.
Ready to Take the First Step?
If you want to learn more about landing dream clients for your HR Consultancy, grab a copy of my book, How to Land Your Dream Client. It’s packed with insights and strategies to help you get noticed, build trust, and grow your business. So grab your copy today.