How often should you sell in your emails? If you’re an HR consultant trying to grow your business, you might wonder if there’s a magic formula for email marketing success. And the truth is, one of the best email marketing tactics for HR consultants involves selling every time you email your audience. Curious? Well, I’m about to explain why it’s so powerful.

Why Every Email Should Include a Sale

Every time you email your audience, you’re landing in their inbox because they opted to hear from you. They’re interested in your insights and, most importantly, in the solutions you provide.

Selling in every email doesn’t mean you treat your audience like a cash machine. Instead, it’s about showing them how you can help. Whether it’s sharing valuable tips or inviting them to explore your services, your emails should always guide your audience towards their next step.

What is a Super Signature?

One of the smartest email marketing tactics for HR consultants is the Super Signature. It’s a simple, non-intrusive way to include multiple offers in your email.

A Super Signature lives in the PS section of your email. It’s where you list a few options your audience can take if they want to go deeper with your services. Think of it as a menu of helpful solutions, tailored to their needs.

How to Write a Super Signature

Creating a Super Signature is easier than you think. Here’s how to do it:

1. End your email as usual. Sign off with your name or a friendly farewell.
2. Add a PS line. Start with something like: “PS, Whenever you’re ready, here are three ways I can help you [achieve a goal your audience cares about].”
3. List your offers. Arrange them from least to most expensive. For example:
   • Read my free guide on [topic].
   • Book a discovery call to discuss your HR needs.
   • Join my 12-month programme to transform your HR consultancy.
4. Use compelling language. Focus on how each offer solves a problem or meets a goal for your audience.

The Super Signature is subtle yet powerful. It doesn’t feel pushy, but it ensures your audience always knows how to work with you.

Why the Super Signature Works

People appreciate clear, actionable options. By including a Super Signature, you’re giving your audience a choice. They can decide what’s right for them without feeling pressured. And because it’s a regular part of your emails, it builds familiarity and trust over time.

What’s Next?

Now it’s your turn to try this technique. Start by listing 2–4 offers you can make to your audience. Write them in a way that highlights the benefits for them. Remember, the best email marketing tactics for HR consultants focus on solving problems and helping people achieve their goals.

If you’re unsure where to start or feel overwhelmed by the idea of writing your Super Signature, I’ve got you covered. Grab a copy of my book, How to Land Your Dream Client. When you do, you’ll also get a free 15-minute consultation where we can create your Super Signature together. It’s the perfect way to get leads, clients, and profits flowing from your emails.

And if email marketing isn’t part of your strategy yet, why not? It’s one of the most effective ways to grow your business. Even if you’re focusing on social media, you can adapt the Super Signature to your posts and keep your audience engaged.

So there you have it—an easy, actionable tactic to make your email marketing more effective. Try it out, and let me know how it works for you!