If you’re an HR consultant attending networking events, you’ve probably heard it before: You need an elevator pitch. And not just any elevator pitch—a perfect one that makes people remember you and want to work with you.
Why? Because networking is your chance to build connections and find potential clients. And without a captivating elevator pitch, you’re just another face in the crowd.
So let’s break down how to create the perfect elevator pitch for HR Consultants, step by step, so you can walk into any room and confidently introduce yourself in a way that generates leads and enquiries.
What Your Elevator Pitch Needs
A great elevator pitch should do five things in less than a minute:
- Grab attention with a headline that promises something exciting.
- Explain who you are and what you do for your audience.
- Share how you deliver your results.
- Highlight the benefits your clients get from working with you.
- End with a clear call to action (CTA).
That’s it. Keep it simple, direct, and focused on what your audience needs to hear. Here’s how to write each part.
1. Headline: Grab Their Attention
The first step is to make people stop and listen. A great way to do this is by asking a closed question they’ll want to say “yes” to.
For example:
“Do you want to make more money from your consultancy while working less? I know I do.”
Bonus tip: Raise your hand when you say this! It encourages others to do the same, which builds rapport and gets everyone on the same page. It also grabs their attention which is important if people have been listening to a few elevator pitches and their attention is starting to wain.
2. Who You Are and What You Do
Once you have their attention, it’s time to introduce yourself. But don’t just talk about your title—talk about what you do for your clients.
For example:
“My name is Nick Poninski, and I help HR consultants just like you build a business that earns £70K or more.”
Focus on your audience’s needs, not your job title.
3. How You Deliver Results
Next, explain how you help your clients achieve their goals. Break it down into a simple, easy-to-follow process.
For example:
“I start by helping my clients refine their soft skills—like assertiveness and productivity—so they can take control of their consultancy. Then we work on marketing strategies to ensure they never face a feast-or-famine cycle again.”
This shows you have a plan and know what you’re doing.
4. The Benefits for Your Clients
Now, it’s time to focus on what really matters: how your work benefits your clients and makes them feel. People don’t just buy services—they buy the results and emotions those services create.
For example:
“That means my clients get the consultancy of their dreams, with more freedom to spend their time how they want, more confidence in their skills, and more money in their pockets.”
Tie the benefits to emotions like freedom, confidence, or security, and you’ll make a lasting impression.
5. Call to Action (CTA)
Finally, tell your audience exactly what to do if they want to learn more about working with you.
For example:
“If you’d like to find out how I can help, grab a copy of my book, How to Land Your Dream Client, from my website: www.theinfluentialconsultant.co.uk.”
A clear CTA makes it easy for people to take the next step, whether it’s visiting your website, booking a call, or connecting with you later.
Your Next Steps
Now that you have the template for the perfect elevator pitch for HR Consultants, it’s time to fill in the blanks.
If you find this tricky, don’t worry—you’re not alone. Crafting the right words takes time, and not everyone loves writing.
That’s why I wrote my book, How to Land Your Dream Client. It’s packed with practical tips, including how to nail your elevator pitch. Plus, it comes with a free 15-minute consultation call, so you can get expert help with anything you’re struggling with.
Overall, for less than the price of a bottle of wine, you’ll get the tools and knowledge you need to grow your consultancy and land dream clients. So why wait? Grab your copy now.