Building a successful HR consultancy that earns £70K or more doesn’t have to mean endless working hours or constant hustle. Instead, it’s about working smarter and focusing on what truly drives results. With the right strategy, you can grow your consultancy while working just four days a week.

This guide breaks down seven essential steps to help you build a £70K HR consultancy by being strategic with your time and energy.

1. Choose a Specific Target Audience

Success starts with knowing exactly who you want to help. One of the biggest mistakes HR consultants make is trying to appeal to everyone. When you do that, your message becomes scattered, and it’s harder to win clients.

So, pick a niche and own it. Maybe it’s helping tech startups with recruitment, guiding charities through employment law, or supporting retail businesses with staff retention. Specialising makes you the go-to expert in your field.

And when you’re the go-to expert, clients won’t just see you as an HR consultant—they’ll see you as their HR consultant. Take some time to learn what your audience struggles with, and tailor your marketing to their specific needs.

2. Create Messages That Grab Attention

Once you’ve nailed your target audience, you need to speak their language. Think about their biggest challenges. Are they worried about high turnover? Struggling with compliance? Losing sleep over recruitment gaps?

Your job is to show them you understand these struggles—and that you can solve them. Avoid stuffy corporate jargon and keep your messaging simple and clear.

Here’s a tip: Spend 15 minutes each day refining how you communicate your value. The clearer your message, the more your audience will pay attention.

3. Develop a Standout Offer

It’s not enough to say, “I offer HR services.” You need an offer that’s specific and irresistible. What’s the one solution your ideal clients can’t say no to?

For example, instead of “helping businesses with HR,” you could offer a “Recruitment Revamp Package for Startups” or a “Staff Retention Blueprint for Retail Managers.”

Your offer should make clients feel like you’ve created something just for them. When they see it, they should instantly think, This is exactly what I need.

4. Master Lead Generation

Generating leads is the lifeblood of your consultancy, but it doesn’t have to eat up your time. Whether you prefer networking, LinkedIn outreach, or email marketing, the secret is consistency.

So, spend 20 minutes a day reaching out to potential clients. Personalise your messages, and focus on quality over quantity. A steady trickle of leads will keep your pipeline full without overwhelming you.

5. Learn to Sell by Serving

Selling doesn’t have to feel pushy. It’s all about listening to your clients’ problems and showing them how you can help.

Start by asking questions to uncover their challenges. Then, position your offer as the solution to their pain points. And if they’re hesitant, address their concerns directly—whether it’s about cost, timing, or fear of change.

Remember, every sales conversation is an opportunity to build trust.

6. Use No-Sales Marketing

Not everyone is ready to hire you immediately, and that’s okay. Your goal is to stay top of mind until they are.

Share valuable insights, tools, and resources that help your audience solve smaller problems. This could be a checklist, a LinkedIn post, or a short email. By giving value without expecting anything in return, you’ll build trust and loyalty over time.

And the easiest way to do this is to get the lead onto your mailing list. So make sure to have one of those.

7. Leverage Post-Sales Marketing

When you deliver great results for your clients, they become your best marketing tool. Success stories and testimonials showcase your expertise and build credibility.

Ask happy clients for referrals and create case studies that highlight how you’ve helped them. A simple example, like “Reduced employee turnover by 30% for a retail chain,” can be incredibly persuasive for future clients.

Ready to Build Your £70K HR Consultancy?

Building a £70K HR consultancy doesn’t require 12-hour days or endless hustle. By focusing on your audience, crafting a standout offer, and mastering key marketing and sales techniques, you can create a thriving consultancy while working smarter, not harder.

If you want to dive deeper into these strategies, then grab a copy of my book, How to Land Your Dream Client. It’s packed with actionable insights to help you build your £70K HR consultancy with confidence.

Don’t wait—your dream consultancy is within reach.