Finally, a Lead-Gen Focused Programme Specifically for HR Consultants Who Want an End to Feast or Famine.

Book your call now to ask questions or reserve your spot.
  • So you could take control of your life, both personally and professionally.
  • To choose who you worked with - and how much you charged them.
  • To spend more time with your loved ones and book a holiday without asking permission.
  • Ultimately, you wanted to make your own little mark on the world.
  • And when you looked around and saw others building successful HR Consultancies, you backed yourself.
  • You figured, “If they can do it, so can I.”
  • And you were right. You can. But it’s not easy.
  • Which is what you’ve discovered.
  • One month you’re flying. The next, it’s crickets.
  • Feast or famine. Busy or broke.
  • You know you’re a skilled and capable HR expert. You know you’re credible. And you know running a business shouldn’t be like this.
  • But you don’t know how to keep the leads coming in — reliably, predictably, and on demand.
  • - You share employment law updates to prove you're an expert.
    - You share personal stories on social media so your audience will find you relatable.
    - You dabble in videos because that's what the gurus say is the big thing.
  • But none of this gets that consistent flow of leads you need to finally get rid of feast or famine.
  • So you go networking, again, because that's what they all say - “Go networking. That gets the clients and leads.”
  • But all you end up with is a queue of people wanting to sell you their stuff, and a bunch of 1-1s to “learn about each other’s businesses”.
  • You even flirt with the idea of joining BNI because a few of your peers swear by it.
  • But little do you know that the people saying all this to you, are actually saying it as much to themselves as they are to you.
  • Like a positive thinking mantra - they’re trying to convince themselves that everything will work out fine if they keep believing.
  • Even though the evidence proves otherwise.
  • So it's little wonder that you don’t get the leads you need.
  • You’re f*cking exhausted.
  • The repetitive and overwhelming feeling of being stuck on a hamster wheel of content creation and networking.
  • The late-night overthinking or nagging doubt that maybe you’re missing something obvious to get clients.
  • The invasive feeling that one or two quiet months could unravel the lot.
  • Which leaves you repeatedly wondering…
  • “Should I lower my rates?”
  • “Should I say yes to this associate work even though it’s really low paid and not the kind of work?"
  • “Should I pack in this self-employment lark and go back to the 9-5?”
  • Meanwhile, you’re watching others win clients, raise prices, win awards… While you're left quietly wondering:
  • “Why them and not me?”
  • You’re not lazy. You’re trying. You might even have tried sending some mail in the post to prospective clients.
  • But here's the thing. The lack of leads?
  • It’s not you. It’s the lack of a system.
  • It’s the lack of a pipeline.
  • And once you fix that? You become unstoppable.

This is a complete, done-with-you lead generation system built specifically for self-employed HR consultants who want more control of their business.

 

Whatsmore, it’s a system that doesn’t rely on networking, constant content creation, or cringey sales tactics that give you the ick.

 

Just a clear, easy-to-implement, step-by-step process that gets you 5 leads a week.

 

Consistently and repeatedly.

 

This isn’t a course. It isn’t a set of instructions without any support. And it isn’t a stab in the dark that may or may not work.

 

It’s a plug-and-play pipeline you embed into your business — one you can switch on whenever you want more leads, and off when your calendar’s full.

 

So you can finally build the business you imagined when you went self-employed.

 

Because when leads flow on demand, everything changes:

 

→ You say no to bad-fit clients — without worry.

→ You stop chasing leads… and start choosing clients.

→ You plan ahead with confidence, sleep better, and take Fridays off without guilt.

 

This isn’t hype. It’s about finally taking control — for good.

Book your call now to ask questions or reserve your spot.

Strategically build a reliable pipeline of perfect-fit leads by converting visitors into mailing list subscribers, giving you on-demand access when you need it.

A collection of psychology-backed, irresistible “nudges” you can use to grab people’s attention and get them to join your world even if they’ve no interest in HR in the slightest.

Flip this switch and go from passive “hope marketing” to active lead generation — whenever you need to.

Use 4 magnetic, scroll-stopping Power Posts to generate interest, conversations, and leads on LinkedIn without a single mention of Employment Law or your weekend activities. 

Meaning you’re free to forget about the endless content creation cycle and instead focus your mental and time energy on what you do best - solving People problems.

Automatically onboard new leads the right way — with a follow-up system that welcomes them in, builds trust, and starts the relationship on the right foot, all without any manual effort from you.

A proven, emotionally-intelligent, and client-winning pathway that nurtures your leads and guides them toward becoming paying clients. So you’re surrounded by raving fans rather than the ghosts of, “what if”.

A quick and simple weekly ritual to start conversations which generate opportunities to turn leads into clients - without being salesy in the slightest.

A simple DM strategy that helps you filter LinkedIn connections into leads, calls, or nurturing sequences — without the awkwardness.

Generate high-quality emails, posts, landing pages, and more using a bevy of expertly-written, ready-made prompts so you never have to stare at a blank screen wondering where to begin and what to write.

Understand the week's objectives and get your questions answered in real time so you keep making progress with your pipeline - and learn from what others are asking too — so you get outside perspectives that help your pipeline become more solid.

Get the motivation, support, and camaraderie of the other solo HR consultants going through this programme with you so you stay on track to success, even when motivation dips.

Every piece of content you create — emails, posts, DMs, pages, etc. — gets reviewed by me personally so you can refine it and get better results, fast.

Video training on every element of marketing and sales you could ever conceive of. So you can turn leads into clients, and clients into more clients. Forever.

As a bonus for signing up, you get a private session with me to discuss anything you want — plus a bonus review of your website to tighten your positioning and messaging. This way you get expert input on your biggest challenges when you experience them.

Book your call now to ask questions or reserve your spot.

My name is Nick Poninski, and I’m a former HR 9-5er turned marketing and sales expert. I’m the author of The Complete Guide to Building a £70K HR Consultancy, and the host of the hit podcast Marketing Made Easy for HR Consultants.

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You may look at this and think I know everything, but let’s talk about where I used to be.

See, I’ve been where you are.

I had the skills. I had the experience. I knew how to write world-class copy but I was invisible. An expert with no audience. Watching my less capable peers win work while I sat refreshing my inbox, wondering what I was missing. Where the next lead was coming from.

I tried posting all over social media… networking… and every “silver bullet” I could find on YouTube.

And none of it got me any closer to that magical 6-figures. Let alone the leads and clients I needed to replace my F/T income.

The truth? I didn’t need more hustle. I didn’t need to “show up more.” I didn’t need to keep networking.

I Needed a Simple, Proven, Reliable Way to Bring Leads Into My Business — on Repeat.

And when I finally discovered it, my world changed.

I plugged a pipeline into my business so I had a consistent flow of leads and clients coming into my business.

It was hard work – lots of testing and failing and trying again.

But I got there in the end.

Now, I’m showing you.

And as a former 9–5 HR professional turned marketing expert… when I talk about visibility, lead generation, or messaging, I’m not speaking from a distance.

I get your world. I speak your language. And I understand the value you add.

I Know Exactly How Hard It Is to Make Your Expertise Heard in a Crowded and Unappreciated Market.

There are so many HR Consultants out there – but at the same time, there’s never been as much need for them.

So for me, this is personal.

And that’s why you get direct access to me — my eyes on your work, my input on your pipeline, my support when things wobble.

You’ll hear people describe me as hands-on. Straight-talking. Friendly. Knowledgeable.

There’s a reason for that.

It’s because I won’t fluff it. I won’t flatter you. And I won’t sugarcoat my words.

I think that’s theft – stealing your right to the truth.

And I’m no thief.

Instead, I lay it out straight so you get what you need: A lead generation system that finally makes your business feel stable, scalable, and yours again.

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Book your call now to ask questions or reserve your spot.
  • You’ll have everything you need to attract, nurture, and convert every lead you ever want — including templates, systems, live support, and expert feedback.
  • So if you follow and plug-in the Pipeline Playbook system, you’ll get your leads.
  • And if you don’t, you get 100% of your investment back.
  • That’s how confident I am that this works!
  • But this system isn’t for everyone though. So, let’s highlight who this programme is for, and who it isn’t for.
Offer Table
This Is for You If… This Is NOT for You If…
✅ You’re a solo HR consultant. ❌ You want instant clients without doing the work.
✅ You’ve got a LinkedIn profile. ❌ You’re allergic to LinkedIn or outreach.
✅ You want a pipeline of leads without networking or constant content creation. ❌ You’re not open to trying things your peers might not understand.
✅ You’re willing to follow a clear system and take action. ❌ You’re not open to honest feedback and continuous improvement.
Book your call now to ask questions or reserve your spot.

5 leads a week. Repeatedly, consistently and predictably. For the rest of your business’ life.

So you can create every piece of content you need for the programme in minutes.

So you can get answers on anything you’re unsure about and make sure you have a clear path forwards - while also learning from the other members of your cohort and what they’re doing too.

To make sure every piece of content you create is top notch and will get the leads you’re expecting.

Video trainings on any and every element of marketing and sales you can think of to make sure you know how everything you need to know to grow your HR Consultancy forever.

  • 💷 Sub Total: £6,000

An hour with me anytime you want it to get real-time clarity on the exact moves to generate leads, clients, sales and profits easily and quickly. (value £200)

I’ll personally review your website to help you understand what needs changing, why, and how so you can improve your positioning with anyone who finds you online.

  • 💷 Sub Total: £6,300
  • 💷 £1,999.97
  • Only £999.97
  • That’s just £11.90 per day to get all the leads you need for your HR Consultancy — less than a pub lunch or your next networking event (that probably won’t get you a client).
  • But there are only 10 places available at this price.
  • And doors close 31st May or when all those spots are taken.
  • After that, the price doubles to £1,999.97 per person.
  • So act fast if you want to secure your spot.
  • 📈 The Pipeline Playbook 2.0 System – £2,000
  • 📝 Done-for-you Templates, Prompts, and Scripts – £500
  • 🎥 Weekly Live Q&As – £600
  • 🧑‍🏫 Personal Feedback & Coaching – £900
  • 🎯 Complete Gameplan Workbook - £2,000
  • 💷 Sub Total: £6,000
  • 🎁1:1 Game-Changing Strategy Session with me for an hour so you get real-time clarity on the exact moves to generate more leads, faster. (value £200)
  • ⏱️Half-hour Website Review to improve your positioning (value £100)
  • 💷Total: £6,300
  • 🧑‍🚀 Founding Members Special:
  • 💷 Only £999.97 for the first 10 people.
  • 💼That’s just £11.90 per day to get all the leads you need for your HR Consultancy — less than a pub lunch or your next networking event (that probably won’t get you a client).
  • 🚀 Doors close 31st May or when all those spots are taken.
  • 💸 After that, it’s £1,999.97 per person.
  • Join the programme, complete the steps, and if you don’t get 5 leads per week, I’ll personally refund your investment — or work with you until you get the 5 leads.
  • Plus, there’s a 14-day cooling-off period so if you join and decide it’s not right for you, you can leave with a full refund. No questions asked.
  • If you’re curious how the money-back-guarantee works, I run through it with everyone before they join the programme so we all know what to expect from each other.
Book your call now to ask questions or reserve your spot.
  • You’re not doing badly. You’re making it work — just about.
    Leads are coming in… sometimes. Clients are saying yes… occasionally.
    But you know the truth: there’s no system. No predictability. No way to turn the tap on when you need it.
  • Every time the pipeline dries up, the panic creeps in.
    You drop your fees. Take on work you don’t enjoy. Say yes to associate projects that build someone else’s reputation, not yours.
    And when famine hits, it hits hard — not because you aren’t good at what you do, but because you don’t have a structure for keeping the leads flowing.
  • You wake up thinking, “Where is the next client coming from?”
    And that version of uncertainty — that constant low-level stress — starts to wear you down. Not enough to quit, but enough to drain your energy, your confidence, your fire.

You could take what you’ve seen from my book, podcast, and posts… and build the pipeline you need yourself.
And honestly? You could do it. The information is out there. I share everything I know for free.

  • But let’s be real:
    Every top-tier professional gets someone in their corner to sharpen their thinking and speed things up. Federer, Messi, Bartlett.
    Doesn’t matter the industry or the profession.
  • Simply because everyone knows that going solo takes longer.
    It’s filled with second-guessing, YouTube rabbit holes, and “I’ll figure it out this weekend” syndrome.
  • You might get there eventually — or you might burn out hopping from one strategy to the next, always tweaking, never quite finishing.
  • You’ll lose time. You might lose confidence. You’ll definitely lose leads you could have captured if your pipeline was already plugged-in and running.
  • The Pipeline Playbook 2.0 is for HR Consultants who are ready to take control.
  • No more posting and praying on LinkedIn.
    No more relying on unpredictable referrals or surprising enquiries.
    No more associate gigs just to keep money coming in.
  • Instead, you’ll:
  • Get 5 leads a week. Repeatedly.
  • Only work with the leads you've chosen you want to work with.
  • Be part of a community of HR Consultants plugging in the exact same system as you at the same time as you — which makes everything faster, easier, and more fun.
  • Overall…
  • You’ll build a business that doesn’t run on hope, but on process. As consistent and reliable as turning on a tap.
  • So you can finish early on Fridays… Take guilt-free holidays… And say no to low-paid gigs without flinching.
  • Because confidence doesn’t come from guesswork — it comes from having a reliable system that delivers predictable wins.
  • But most importantly? You’ll never again wonder “How do I get more leads?”
  • Because you’ll already be doing it.
Book your spot. Let’s build your pipeline
Q. I’m not great with design or tech. Will I be able to do all this?

A. You don’t need design skills, tech wizardry, or hours of fiddling with Canva to get results.The Pipeline Playbook 2.0 is built for consultants who don’t want to spend time making things “work” and “look pretty.” So you’ll have access to my trusted supplier list so you can outsource with confidence and stay focused on what you’re best at.

A. You don’t have to be a great writer – you just need great prompts and honest feedback. That’s exactly what you get inside this programme. You’ll use expertly-crafted ChatGPT prompts to generate quality content fast (LinkedIn posts, emails, DMs, landing pages – it’s all covered). Then, I personally review what you’ve written and help you shape it into something sharp, persuasive, and effective. It’s like having a copywriting co-pilot in your back pocket.

A. This isn’t another passive course. It’s hands-on, done-with-you, and tailored for HR consultants. And if you’ve been burned by cookie-cutter marketing advice before, I get it. That’s why The Pipeline Playbook 2.0 is different. It’s not just theory — it’s implementation, with support. You get direct feedback on everything you create, answers when you’re stuck, and guidance from someone who lives and breathes marketing for solo HR consultants. You won’t be left to figure it out on your own. And you’ll walk away with a working lead generation system that fits your strengths, style, and market — not just a folder full of good ideas to implement “one day”.

A. Nope. You don’t need a fancy website, a flashy brand, or 1,000 followers. This programme is designed to get you leads using tools you already have — especially your LinkedIn profile and your inbox.

A. Great question. You’ll need about an hour a day to make the progress you want to make. If you can’t commit at least an hour a day, then this programme probably isn’t for you.

A. Absolutely. If you’re already getting leads, this will help you systemise what’s working, eliminate what’s not, and double down on the strategies that actually move the needle. Think of it like going from random wins to repeatable revenue.

A. The first cohort starts at the end of May. You’ll get immediate access to the materials, and then we’ll begin the live support, reviews, and community together, week by week, hand in hand, all marching on together.

A. You’ve got a full 14-day cooling-off period to decide. If you join and realise it’s not the right fit, just let me know — no hard feelings, and no questions asked.

A. Then I’ll refund your investment — or work with you personally until you’re generating 5 leads per week. That’s my promise. And you can take that to the bank because I won’t risk my reputation in a small industry by not delivering on what I say. It’s not worth it. There’s a video above for you to understand exactly what to expect. But I go through the expectations with everyone on their call if they apply to join. There’s nothing hidden in this programme. My momma didn’t raise no liar.

A. Absolutely. You need to book a call before you can join the programme anyway as I want to get a sense-check of whether this programme is right for you or not, and I need to run through the Rights and Responsibilities of the programme so we both know what to expect from each other.

A. Unfortunately not at this time. If you can’t afford the full payment, but want to join the programme then perhaps you can explore options like using a credit card with flexible payment terms or third-party “buy now, pay later” services that might be available to you. 

A. Yes, I’m more than happy to help you run adverts, set them up, and make sure you get the ROI you’re expecting.

  • Can I run adverts to speed along my lead gen? Yes, I’m more than happy to help you run adverts, set them up, and make sure you get the ROI you’re expecting.

Book your call now to ask questions or reserve your spot.